Sinri: China, Thailand & Vietnam Yamaha SMT Distributor Profile
Sinri is a Shenzhen-based Yamaha SMT distributor with subsidiaries in Thailand (SINRI THAI CO., LTD) and Vietnam (SINRI VIET NAM TECHNOLOGY CO., LTD). The company has built a three-country distribution network that follows the migration of Chinese and international electronics manufacturers to Southeast Asian production bases.
Company Overview
The China-Thailand-Vietnam manufacturing triangle has become increasingly important as companies pursue supply chain diversification. Many manufacturers maintain primary operations in Shenzhen while establishing secondary production in Thailand or Vietnam. Sinri’s presence across all three countries provides continuity for customers who need the same equipment and support standards across multiple facilities.
Product Portfolio
Sinri is part of the official Yamaha SMT distribution network, providing access to Yamaha’s comprehensive range of surface mount technology equipment:
Yamaha’s SMT platform is known for its integrated software ecosystem, where placement machines, printers, and inspection systems share data seamlessly. This tight integration can improve overall line efficiency, but it also means that complementary equipment — including intelligent material storage — benefits from being equally well-integrated with the broader production ecosystem.
Market Context
The China-Thailand-Vietnam manufacturing triangle has become increasingly important as companies pursue supply chain diversification. Many manufacturers maintain primary operations in Shenzhen while establishing secondary production in Thailand or Vietnam. Sinri’s presence across all three countries provides continuity for customers who need the same equipment and support standards across multiple facilities.
Services and Support
Sinri provides the following services to electronics manufacturers in China, Thailand, Vietnam:
- Yamaha SMT equipment sales
- Multi-country support
- Technical service
- Spare parts
Intelligent SMD Storage — Direct from Manufacturer
For manufacturers in China, Thailand, Vietnam looking to add intelligent material storage to their SMT production lines, vendor-agnostic solutions offer important advantages. While equipment distributed through brand-specific channels may optimize for a single ecosystem, an open-architecture storage system works with any placement machine brand — Yamaha, Fuji, Panasonic, Juki, ASM, or mixed-vendor lines.
This is particularly relevant for factories running multi-brand equipment or planning future line expansions where the placement platform may change. An intelligent storage system that communicates via open REST API and standard protocols ensures material management investment is protected regardless of future equipment decisions.
Neotel SMD BOX: Direct-Ship to China & Thailand and beyond
Neotel ships the SMD BOX intelligent storage system directly to manufacturers in China, Thailand, Vietnam. Unlike distributor-locked solutions, the SMD BOX integrates with any MES, ERP, or placement machine brand via open REST API — no vendor lock-in, no ecosystem restrictions.
With 12 models ranging from compact single-tower units to enterprise-scale systems storing 10,000+ reels, there is a configuration for every factory size and throughput requirement.
Request a Quote Explore SMD BOX SeriesFrequently Asked Questions
Where is Sinri based?
Sinri is headquartered in Shenzhen, China. They serve electronics manufacturers in China, Thailand, Vietnam.
What brands does Sinri represent?
Sinri is part of the Yamaha SMT global distribution network, representing Yamaha’s full range of SMT assembly equipment including placement machines, screen printers, and inspection systems.
Does Neotel ship intelligent storage systems to China?
Yes. Neotel ships the SMD BOX intelligent storage system directly to manufacturers in China, Thailand, Vietnam. The SMD BOX is vendor-agnostic, integrating with any MES, ERP, or placement machine brand via open REST API. Request a quote at global.neotel.tech/request-quote/ for pricing and lead times.